June 24, 2022
By Murtuza Merchant
VaynerNFT, the NFT consultancy arm of Gary Vee’s VaynerX, has partnered with Reddit to produce an educational whitepaper on NFTs. “The ABCs of NFTs Playbook” is a downloadable resource geared at onboarding new users into the expanding world of NFTs. So what kind of helpful info is in VaynerNFT and Reddit’s NFT Playbook? Let’s find out.
All about The ABCs of NFTs from Reddit and VaynerNFT
In essence, The ABCs of NFTs from Reddit and VaynerNFT is an extensive guide covering all of the basics of the NFT space. Significantly, this playbook was a community effort. That is to say that it uses data gathered from the passionate crypto community on Reddit. Indeed, thousands of Redditors contributed to the guide by taking part in surveys.
Contributions to the guide also came from top leaders in the NFT space, as well as emerging NFT projects. Of course, VaynerNFT’s expertise in the field helped Reddit pull everything together.
To be sure, Reddit is a major hub for conversations around crypto and NFTs and its community grows by the day. In fact, in the subreddit r/nftsmarketplace alone, mentions of NFTs have grown by 423x, and total views have grown by 300x, all in the past six months.
The 42-page guide is split up into six sections. To list, these are:
A Brief History of NFTs
NFT Like I’m 5
The 7 Types of NFTs
The Value of NFTs
NFT Launch Playbook
The NFT Community on Reddit
Each section of The ABCs of NFTs covers both basic information that newcomers would need to know, as well as smart perspectives from notable people working in NFTs.
The importance of educating people about the NFT space
All in all, it’s clear that Reddit and VaynerNFT identified just how important it is that there are ample resources for people looking to learn about NFTs. As many of us will know, entering the NFT space can be equal parts intimidating and overwhelming.
As a result, the NFT space occupies interesting territory. On one hand, NFTs have become a massive part of the cultural conversation over the past year. On the other, the number of people actively participating in the space is still relatively small. As VaynerNFT president Avery Akkineni notes in her introduction to the guide, “NFT might have been 2021’s Word of the Year, but only a tiny fraction of the world’s population owns an NFT…so far.”
About the author
Murtuza Merchant is a senior journalist and an avid follower of blockchain and cryptocurrencies.