September 12, 2022
By Sharan Kaur Phillora
Major companies are filing crypto-related trademark applications down left, right and center. Sony Music, the New York-based multinational music company, has shown interest in non-fungible tokens (NFTs) and has reportedly filed a trademark application covering music and artists under the Columbia Records logo.
Here’s what we know:
According to the trademark application to the United States Patent and Trademark Office (USPTO) shared by trademark attorney Mike Kondoudis on Sept. 6, the application covers “audio and video recordings featuring live musical performances authenticated by NFTs.”
“SonyMusic has filed a trademark application for the Columbia Records logo claiming plans to use it for NFT Backed MediaMusic + Podcast ProductionArtist Management + Music distribution services ..and more,” said Mike Kondoudis, USPTO licensed trademark attorney.
As captured in the document, the company wants downloadable audio and video recordings containing live musical performances to be authenticated by NFTs. In addition, downloadable image files containing images and artwork and downloadable multimedia files containing artwork, text, audio, and video relating to living musical performances are to be authenticated by NFTs. The trademark application also cut across entertainment services and promotion.
This move into NFT would give SONY new ways to monetize their work and provide the grounds for artists to engage with their fans.
It can be recalled that recording artist Billie Eilish announced her presence in the space with her company Lash Music LLC filing a pair of trademark applications for her name and the Blohsh logo with the United States Patent and Trademark Office (USPTO). And later, Kings of Leon became the first band to release an album in the form of NFT.
The latest to join the list of those interested in the NFT business is the record company Sony Music Entertainment, the implications of which could be very significant.
About the author
Sharan Kaur Phillora’s thirst for knowledge has led her to study many different subjects, including NFTs and Blockchain technology – two emerging technologies that will change how we interact with each other in the future. When she isn’t exploring a new idea or concept, she enjoys reading literary masterpieces.