September 16, 2022
By Sharan Kaur Phillora
Starbucks has named its non-fungible token-based loyalty program Odyssey, which will provide the patrons of the coffee chain with a marketplace to indulge in limited edition digital merchandise as well as secure the ownership of such rare arts on the Blockchain.
Here’s what we know:
US coffee and beverage company, Starbucks, plans to launch its latest Web 3.0 initiative in partnership with Polygon (MATIC) Blockchain sometime later this year. Starbucks has named this non-fungible token (NFT) based loyalty program for its customers ‘Odyssey’. At present, interested customers will have to register for the waitlist of the platform.
Brady Brewer, Starbucks executive vice president, and chief marketing officer said, “Leveraging Web 3.0 technology will allow our members to access experiences and ownership that was not possible before. Starbucks Odyssey will transcend the foundational benefits that our Starbucks Rewards members have come to love, and unlock digital, physical, and experiential benefits that are uniquely Starbucks.”
The existing Starbucks rewards ecosystem will be integrated with Odyssey, and they aim to offer an engaging and immersive coffee experience to customers which celebrates the cultural heritage and offers a sense of togetherness to the community.
Starbucks said in a release that existing Starbucks rewards program members can access the Odyssey platform using their existing login credentials, and after the login, they can engage in ‘Starbucks Odyssey journeys’.
Starbucks Odyssey journeys offer a series of activities, such as interactive games, some fun challenges and information about coffee and Starbucks, and other related engaging activities. Upon completion of these journeys, members will be given a digital collectible journey stamp, which is an NFT, as a reward.
About the author
Sharan Kaur Phillora’s thirst for knowledge has led her to study many different subjects, including NFTs and Blockchain technology – two emerging technologies that will change how we interact with each other in the future. When she isn’t exploring a new idea or concept, she enjoys reading literary masterpieces.