Fox to Invest $100 Million in Making NFTs Despite Market Crash

August 22, 2022

By Sharan Kaur Phillora

Fox Corp. operates the only one of the big four US broadcast networks not tied to a major direct-to-consumer subscription streaming game. The company is also the only one among its competitors to have launched a dedicated Web3 and NFT division.

Here’s what we know:

The move comes on the heels of a recent market crash in the NFT space, with transaction volume plummeting 90 percent in April. Since the crash came in tandem with a roughly 40 percent drop in Bitcoin prices (which, in turn, dragged down the entire crypto market), it was unclear whether the crash reflected a loss of interest in NFTs in particular or was mirroring the volatility of the crypto market in general, or a bit of both.

Fox is partnering with Bento Box Entertainment on the project and has now named Bento Box co-founder and CEO Scott Greenberg as CEO of the new company. Blockchain Creative Labs will build, launch, manage and sell NFT content and experiences, and fungible tokens, as well as digital goods and assets.

Fox’s current animated series (including crown jewel meme king The Simpsons, pictured above) are not yet on board with Fox’s NFT project, but sources say the company is, quite naturally, open to working with them. A series like Bob’s Burgers is more likely to get on board quickly, as Bento Box produces that series along with some other Fox content.

“The emergence of blockchain technology has given birth to a new marketplace that is a natural extension of Bento Box’s talents; one that allows the team to support, elevate and reward innovators and artists in new and creatively exciting ways,” said Charlie Collier, CEO of Fox Entertainment. “Our new company, Blockchain Creative Labs, also under Scott and Bento Box, will help shape and grow the fast-evolving world of creatively led digital goods and tokens.”

About the author

Sharan Kaur Phillora’s thirst for knowledge has led her to study many different subjects, including NFTs and Blockchain technology – two emerging technologies that will change how we interact with each other in the future. When she isn’t exploring a new idea or concept, she enjoys reading literary masterpieces.