November 23, 2022
By Sharan Kaur Phillora
Adidas Originals is launching its first collection of NFT digital wearables. The 16-piece limited edition collection marks the launch of a new adidas Originals product category the brand is dubbing “Virtual Gear.”
Here’s what we know:
The release follows a teaser campaign with the Adidas Discord community, and it’s also a community that is central to the Adidas strategy.
“We’re laying down a marker in this new age of originality – one that unquestionably serves the community, heroes the purveyors and collectors of emerging style and culture, benefits the value creators, and supports the diversity of expression and utility that blurring virtual worlds has allowed us all to explore,” VP of the Adidas Erika Wykes-Sneyd said in a statement.
Three out of the 16 piece limited edition NFT wearables collection are nods to adidas’ earliest Web3 partners Bored Ape Yacht Club, GMoney and Punks Comics — highlighting their ongoing collaboration.
The BAYC trait pieces are fluffy red balaclava hoodies and the Punks Comic leather biker jackets. The GMoney pieces are black puffer jackets. Each is cobranded with the insignia of both the parters.
While Adidas hasn’t released the numbers, these three partner trait NTFs are the rarest of all with the Bored Ape Yacht Club red hoodie set to be the Web3 equivalent of the mythological Golden Fleece.
About the author
Sharan Kaur Phillora’s thirst for knowledge has led her to study many different subjects, including NFTs and Blockchain technology – two emerging technologies that will change how we interact with each other in the future. When she isn’t exploring a new idea or concept, she enjoys reading literary masterpieces.