November 18, 2022
By Sharan Kaur Phillora
Football superstar and global sports icon Cristiano Ronaldo’s first non-fungible token (NFT) collection will become available on November 18 as part of an exclusive, multi-year partnership with Binance.
Here’s what we know:
The launch is supported by a global marketing campaign featuring Ronaldo, aiming to provide his fans with an introduction to Web3 through the world of NFTs. Earlier this year, the Portuguese icon penned a multi-year partnership deal with the crypto exchange Binance focused on NFTs.
“We believe the metaverse and blockchain are the future of the internet,” said Binance Co-Founder and Chief Marketing Officer He Yi. “We are honored to collaborate with Cristiano to help more people understand blockchain and showcase how we are building Web3 infrastructure for the sports and entertainment industry.”
The inaugural Cristiano Ronaldo NFT collection will be released on November 18 (2:30 pm IST) and feature seven animated statues with four rarity levels: Super Super Rare (SSR), Super Rare (SR), Rare (R), and Normal (N). Each NFT statue depicts Ronaldo in an iconic moment from his life — from career-defining bicycle kicks to his childhood in Portugal.
Each rarity level will come with its own set of exclusive perks, ranging from a personal message from Cristiano Ronaldo, autographed CR7, and Binance merchandise, and guaranteed access for all future CR7 NFT drops.
New users who register with Binance.com (and complete KYC) will receive a Cristiano Ronaldo Mystery Box. These boxes may include limited-edition Ronaldo NFTs. The CR7 Mystery Boxes are available for the first 1.5M new Binance users who sign up with referral ID RONALDO.
For US-based users, Binance.US is providing a free souvenir NFT for thresholds of USD deposits made on the platform within the promotion period.
Ronaldo added, “It was important to me that we created something memorable and unique for my fans as they are such a big part of my success.” The footballer also said, “With Binance, I was able to make something that not only captures the passion of the game but rewards fans for all the years of support.”
About the author
Sharan Kaur Phillora’s thirst for knowledge has led her to study many different subjects, including NFTs and Blockchain technology – two emerging technologies that will change how we interact with each other in the future. When she isn’t exploring a new idea or concept, she enjoys reading literary masterpieces.