December 26, 2022
By Anjali Kochhar
Akshaya.io, the world’s first ‘Phygital’ platform has announced its partnership with the ongoing World Tennis League (WTL) Dubai 2022 event.
The company has unveiled memorabilia of top tennis legends participating in this week-long sporting spectacle.
These unique memorabilia including training gear of players, t-shirts, caps, etc., will be a combination of physical + digital merchandise and experiences that fans can own and experience.
The World Tennis League (WTL) 2022 is the inaugural edition of a mixed-gender team event being played at the Coca-Cola Arena in Dubai.
The event features four teams – Falcons, Eagles, Kites, and Hawks, featuring 18 of the best ATP and WTA Tour players, including Djokovic and Iga Swiatek, as well as other top stars like Nick Kyrgios, Felix Auger-Aliassime, Caroline Garcia, Elena Rybakina, Alexander Zverev, Paula Badosa among others, will conclude on December 24th.
Commenting on the association, Ganesh Raju, CEO, Akshaya.io said, “Akshaya.io provides a never-before opportunity for tennis fans to preserve the experience of the game and memorabilia from the event. Having an exclusive behind-the-scenes in-person meeting with these tennis legends is an unforgettable experience that will be forever preserved as an NFT. Even for those who are not at this event in Dubai, possessing a physical + digital autographed collectable from here will make you a part of this historic event.”
“NFTs, Metaverse, and Blockchain Web3 Technologies are likely to have a great influence on humankind in the times ahead! These have already brought in a great amount of excitement and have shaken up the digital world by providing fantastic avenues for sporting stars, artists, celebrities etc. In the year 2021, it is estimated that the NFT market size grew to be USD 41 billion, and it is estimated to grow further to USD 80 billion by next year; while the Metaverse space could be well over USD 1 trillion in the next two years,” added Raju.
Non-fungible tokens (NFTs) are digital assets using which one can trade across products, including online-only assets. Metaverse, NFT combined with other advanced tools is Web 3.0 transformation which the World has started to experience.
Akshaya.io claims to be India’s first-ever platform that brings Metaverse, NFT, and Digital Twin together to enable users to claim ownership of physical + digital assets with certified proof of authenticity.
About the author
Anjali Kochhar covers cryptocurrency stories in India as well as globally. Having been in the field of media and journalism for over three years now, she has developed a sharp news sense and works hard to present information that goes beyond the obvious. She is an avid reader and loves writing on a wide range of subjects.