Beverage brand Neuro buys Bored Ape for more than USD$1 million

October 6, 2022

By Anjali Kochhar

Neuro Brands, a lifestyle beverage brand, has just announced the purchase of Ape #8585 for 777.0 ETH. Bored Ape #8585 is a five-trait trippy fur ape with a King’s crown and heart glasses. This purchase represents one of the largest in Ape history.

Sanela Diana Jenkins, one of the stars of Real Housewives of Beverly Hills is the Founder, Chair, and CEO of Neuro with the mission to provide healthy beverages that benefit both the body and the mind.

“I started Neuro in the great financial crisis of 2008/2009. The NFT market is scared, and fear affects the market in a negative way. I believe in the future of NFTs and Bored Apes and want to empower the NFT community. This Bored Ape is gorgeous and perfectly aligns with Neuro’s beautiful, bold approach to life,” said Jenkins.

Since starting Neuro Brands in 2009, Sanela has been the leading force in the company’s explosive growth, with over sixty-five thousand locations nationwide currently carrying the various products, including major chains and retailers such as Walmart and Amazon, and with some pop culture’s most recognizable faces counting Neuro drinks as part of their daily routine.

With this collaboration, another food brand forays into the world of cryptocurrencies in some way.

Neuro Brands creates, manufactures and markets lifestyle beverages with a purpose – to help with sleep, relaxation, energy, digestion and overall health.

Founded in 2009 by entrepreneur and philanthropist Sanela Diana Jenkins, Neuro Brands is based in Los Angeles. Its line of lifestyle drinks includes SONIC™, BLISS™, SLEEP™, GASM™, TRIM™, AQUA™, and PROBUCHA™ which are available at over seventy thousand retailers nationwide including Walmart, Kroger, Albertsons Safeway, Wegmans, H.E.B., Amazon, CVS, Rite Aid, Quiktrip, Racetrac, and 7-Eleven.

About the author

Anjali Kochhar covers cryptocurrency stories in India as well as globally. Having been in the field of media and journalism for over three years now, she has developed a sharp news sense and works hard to present information that goes beyond the obvious. She is an avid reader and loves writing on a wide range of subjects.

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