August 05, 2022
By Sharan Kaur Phillora
The world’s largest cryptocurrency exchange, Binance, launches NFT ticketing for the matches of Italian soccer club S.S. Lazio in the 2022–2023 Italian Serie A championship.
Here’s what we know:
The Lazio fan token partnership was established in October 2021, with Binance becoming the primary T-shirt sponsor of Lazio. The sponsorship deal was worth €30M ($30.5M), with both of them agreeing to an initial two-year term with the possibility of an additional year’s extension.
The deal has now reached the stage where Binance will sell NFT single and season tickets for the club.
The NFT ticket buyers will be able to watch the team’s home matches at Rome’s famed Stadio Olimpico, the city’s largest sports venue.
In addition to having access to the stadium, the NFT ticket holders will also receive 10% off any purchase made at the Lazio store and 20% off tickets to the club’s Europa League games.
Marketing Director of S.S. Lazio Marco Canigiani highlighted other perks accompanying the NFT tickets. “Our fans who explore this new technology will enjoy discounts for Europa League matches and online merchandise purchases, as well as additional rewards and unique experiences.”
By preventing issues like ticket forgery and resale of tickets at exorbitant prices, Binance’s NFT ticketing technology increases the reliability of ticketing systems.
About the author
Sharan Kaur Phillora’s thirst for knowledge has led her to study many different subjects, including NFTs and Blockchain technology – two emerging technologies that will change how we interact with each other in the future. When she isn’t exploring a new idea or concept, she enjoys reading literary masterpieces.
