Blockchain Technology Spearheads Authenticity Verification in Media, says Nodle

October 09, 2023

By Anjali Kochhar

As artificial intelligence (AI) capabilities continue to advance, ensuring the authenticity of real-world images and content is becoming increasingly vital, and blockchain solutions are emerging as a pivotal tool.

Nodle, a decentralised infrastructure network provider, has partnered with industry giants Adobe and the Linux Foundation to leverage blockchain technology in validating real-world content captured by devices.

Garrett Kinsman, co-founder of Nodle, revealed the company’s upcoming software development kit (SDK) for ContentSign, which aims to establish the integrity of data from the moment of its capture using blockchain technology.

ContentSign will integrate into the Content Authenticity Initiative, led by Adobe and the Linux Foundation, with the goal of setting a universal standard for media attestation.

At its core, Nodle’s primary service utilizes smartphone Bluetooth connectivity to expand the capabilities of Internet of Things networks by renting computing power and storage from connected devices.

Kinsman explains that ContentSign plays a crucial role in certifying that a physical camera or device has authentically captured a specific piece of visual media along with its corresponding metadata. This is achieved through a unique stamp and signature, affirming the video’s origin from the genuine camera.

The video’s footprint is then transformed into a non-fungible token on the Nodle blockchain, ensuring its authenticity and guarding against any potential manipulation or artificial generation.

This technology holds immense potential across various sectors, including journalism. For instance, in a breaking news scenario, a journalist employing a camera equipped with ContentSign technology can capture video or images, with the system securing its authenticity from the outset.

While the current version emulates the service on a mobile phone through ContentSign’s SDK, future iterations may integrate a secure element akin to those in cryptocurrency hardware wallets, further enhancing security.

Blockchain solutions like ContentSign are poised to play a critical role as AI-generated content becomes more prevalent, offering a means to differentiate between genuine and fabricated material.

Kinsman highlights the applicability of ContentSign in the insurance sector, particularly in processing claims with precision and integrity. By utilising ContentSign, insurers can ensure that visual evidence submitted for claims is genuine and has not been tampered with or generated by AI.

In summary, Nodle’s foray into blockchain-powered authenticity verification marks a significant step towards ensuring the trustworthiness of real-world media content in an era of advancing AI capabilities.

About the author

Anjali Kochhar covers cryptocurrency stories in India as well as globally. Having been in the field of media and journalism for over three years now, she has developed a sharp news sense and works hard to present information that goes beyond the obvious. She is an avid reader and loves writing on a wide range of subjects.

Translate Now