January 18, 2023
By Anjali Kochhar
At Auto Expo 2023 happening in India, brands including Maruti Suzuki, Hyundai Motor and MG Motor showcased their metaverse experiences and created ‘digital twins’ of their own Auto Expo floors.
Maruti also announced the Expoverse, its third attempt at creating a metaverse environment for its users after the Nexa-verse in July 2022, and Arena-verse in December. The first two metaverse experiences for India’s largest car manufacturer were similar to virtual car colour and configuration simulators and were made available across its showrooms.
South Korea-based Hyundai Motor, which is India’s second-largest car company by market share, showcased its own metaverse experience at the 2023 Auto Expo.
MG Motor launched MGverse, a platform built in partnership with the metaverse environment platform Metrodome. While the Expo is one part of MG’s metaverse experience, the company’s overall experience includes a virtual test drive, interior and exterior configurators, and the prospect of converting users’ interests to sales through the MGverse platform.
“We have worked with Metadome, and used Unreal Engine to create the metaverse experience. The platform has plenty of scope to drive commerce to us, because the journey of a customer through the platform is significantly more engaging,” Gaurav Gupta, chief operating officer, MG Motor India, said at the event.
While the buzz around metaverse experiences has cooled, the company has been working on the platform for a long time, he added.
About the author
Anjali Kochhar covers cryptocurrency stories in India as well as globally. Having been in the field of media and journalism for over three years now, she has developed a sharp news sense and works hard to present information that goes beyond the obvious. She is an avid reader and loves writing on a wide range of subjects.