Building And Growing Your NFT Community – A Guide

November 4, 2022

By Murtuza Merchant

Some NFT initiatives are rapid, linked to a brand or celebrity, have members-only perks, and may be sold by an investor for a quick profit.

On the other hand, for any NFT project to be successful in the long run, it needs a community that will support it and develops with it.

How to Create a Community for NFT

Most communities are initially built from their audience on Twitter. A community could also influence the goals of the project.

Let’s break this down:

Identify your vision and goals

It is crucial to know exactly what you hope to accomplish with your NFT project. Beyond the digital goods they would receive, your vision is the driving force behind why individuals would want to join your NFT community.

The size, the type of team members you want to work with, and where to focus your marketing efforts are all influenced by the project scope and specialization. Having a vision can assist you to draw supporters rather than members who are only interested in selling for a profit.

Select a platform

It is also common knowledge that Twitter and Discord are crucial for establishing and expanding an NFT community. On Twitter, brief announcements are typically best made, and this is also where new members learn about the project.

The next step is to hunt for a platform that would house a bigger community of users so that they can communicate, get their questions addressed, and gain knowledge about the project before investing.

Discord is a great platform for communication and fostering a sense of community. There is something on Discord for everyone, whether you like playing video games, interacting with your teammates, or partaking in odd pastimes.

 Involve professionals

Never should one individual handle all aspects of managing a community, including interacting with members, organizing giveaways, making crucial decisions, and maintaining busy social events.

The creators of a project must consult with professionals like community managers, who hire moderators (mods) among the project’s active community members who are really enthusiastic about the project’s goals.

Prioritize community concerns while making decisions

Building and expanding an NFT community also requires allowing the community to participate in governance and decision-making. Community members ought to be permitted to take part in decisions that will directly affect their property and the project’s future.

 Make your neighborhood inclusive

When you see a growth in members from non-English speaking nations, it’s time to make your community inclusive. This makes sure that you are not excluding them from community involvement and interaction. There is a sense of involvement among all community members as a result, which encourages participation and awareness.

Encourage participation

A smart strategy to strengthen and develop a community is to provide project participants rewards for their active participation. Rewards can include handing away cryptocurrency or a Whitelist role on Discord.

Create a blog

An NFT community can expand by starting a blog page where informational materials about the project, such as the roadmap, whitepaper, and project updates, can be found.

Be honest and open

One of the most important things you can do to create a long-lasting community is to be upfront and truthful about the project and the future you anticipate. Let the neighborhood know when the project will be finished and whether or not everything is progressing according to plan.

Run Twitter accounts and community forums

A useful way to get suggestions and reach out to supporters of the project in the community is through community forums and Twitter accounts.

Work with additional NFT communities

If you are just starting out, collaborating and actively connecting with other communities will help you harness their existing audience and expand your own community. Giving everyone who joins within the first week an early adopter role could serve as one of the incentives to draw potential community members.

About the author

Murtuza Merchant is a senior journalist and an avid follower of blockchain and cryptocurrencies.