China Starts Registering Trademarks Filed for NFTs and Virtual Goods in the Metaverse

September 21, 2023

By Sharan Kaur Phillora

China’s main trademark office, the China National Intellectual Property Administration, has started accepting trademarks for things like NFTs and virtual items used online. This includes things like digital files, virtual goods for shops, entertainment stuff, and digital designs.

Here’s what we know:

Before this, China differed from countries like the USA, EU, UK, and South Korea. They hadn’t allowed trademarks for these new online items. China usually only accepts things they already know about and have listed. They also haven’t given any new advice on how to classify these online goods.

But things are changing. Big watch brands like TISSOT, LONGINES, and RADO got their trademarks registered in China. This is a big deal for American companies. They can register their trademarks in China without having them in the U.S. first.

For example, the American beauty company Coty got their nail polish brand, SALLY HANSEN, registered in China for online use. Their description was very detailed, which is not common in China.

But this might not last forever. China might still want to stick to their usual list of approved items in the future. So, U.S. businesses should check this list before applying in China.

China is also trying to grow its own digital tokens, NFT platforms, and online worlds. But there’s a big question: will China only accept their own digital goods, or will international ones work too? This is important for companies to know to keep their trademarks safe in China.

About the author

Sharan Kaur Phillora’s thirst for knowledge has led her to study many different subjects, including NFTs and Blockchain technology – two emerging technologies that will change how we interact with each other in the future. When she isn’t exploring a new idea or concept, she enjoys reading literary masterpieces.

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