August 29, 2023
By Sharan Kaur Phillora
Hong Kong International Airport (HKIA) marked its 25th anniversary by unveiling the innovative HKIA Metaverse, in collaboration with JCDecaux Transport Hong Kong, from July 6 to August 31, 2023. This immersive virtual world provided a platform for brands to engage with international visitors and local travelers in unprecedented ways.
Here’s what we know:
Built on the Web3 ecosystem, the HKIA Metaverse showcased three Metaverse Airport scenes. Travelers began their virtual experience at the Departure Hall, progressing through the Sky Bridge and into the boarding gate area. Here, they encountered instructions for various games, transforming the typical airport setting into a gamified realm.
The experience was amplified with a daily treasure-hunting game where visitors could discover hidden treasures. Lucky participants could win the exclusive limited-edition HKIA Metaverse NFT, launched to commemorate the airport’s 25th anniversary, along with a coveted Samsonite signature Backpack valued at HKD1,880 (US$240).
Alby Tsang, the then Head of Retail & Advertising of Airport Authority Hong Kong, lauded HKIA for being the pioneering international airport in Greater China to introduce a Metaverse. Tsang acknowledged the new virtual platform as a refreshing way for visitors to dive into a digital world and engage with brands.
Shirley Chan, Managing Director of JCDecaux Transport, accentuated the significance of the HKIA Metaverse in the digital evolution of HKIA’s advertising. She spotlighted the potential of Web3 technology and was confident that this platform would enhance the connection between brands and HKIA’s visitors.
To promote this entertainment offer, an advertising campaign was launched on JCDecaux’s digital network, which ran until August 31. This campaign featured a captivating walkthrough video, guiding passengers through the captivating realms of the HKIA Metaverse. The outcome of the treasure-hunting game is set to be announced on JCDecaux’s social media platforms in September.
Concluding the series of events, HKIA was announced as the host for The Trinity Forum 2023, scheduled for October 25-26 in Hong Kong. The HKIA Metaverse’s success illustrates how the airport is at the forefront of innovation, hinting at the exciting future of airport experiences worldwide.
About the author
Sharan Kaur Phillora’s thirst for knowledge has led her to study many different subjects, including NFTs and Blockchain technology – two emerging technologies that will change how we interact with each other in the future. When she isn’t exploring a new idea or concept, she enjoys reading literary masterpieces.