June 1, 2023
By Sharan Kaur Phillora
Renowned American cereal producer Kellogg’s appears to be stepping into the non-fungible tokens (NFTs) arena, as indicated by the company’s recent filing of twelve trademarks related to its famous brands.
Here’s what we know:
This submission, lodged with the US Patent and Trademark Office (USPTO) on May 24, 2023, suggests that Kellogg’s may be planning to delve into the production of NFTs, utilizing their own intellectual property over a variety of items.
The prospects of NFTs showcasing popular snacks are on the horizon, as Kellogg’s has listed a number of well-known brands in its applications, including Kellogg’s Only, Froot Loops, Special K, Pop-Tarts, Cheez-Its, Krave, Eggo, Rice Krispies, Mini Wheats, Frosted Flakes, Bear Naked, and Pringles. This signals their curiosity to branch out into the metaverse and the exciting field of NFTs.
Details of Kellogg’s venture into the Metaverse and NFT landscape were first shared by Michael Kondoudis, a legal expert in Web 3-related trademarks, via a Twitter post.
According to Kellogg’s recent trademark applications, the firm is keen to employ its range of food items in “online virtual environments” and is considering the development of NFTs centered around their breakfast cereals, bars, and snacks.
However, it’s crucial to mention that these applications don’t ensure the forthcoming release of an NFT or Metaverse-related commodity by Kellogg’s.
The applications secure the company’s rights within the Web3 domain, providing the flexibility to examine prospective endeavors and projects in the future involving their intellectual property.
The Metaverse is increasingly gaining interest from the industry. Notably, Mars, the organization behind SNICKERS and M&M’s, registered trademark applications for NFTs and virtual goods in June 2022.
The collective focus on Metaverse technology and blockchain integration by entities like companies and cities, including Nanjing, highlights the industry’s acknowledgment of the Metaverse as a significant vector for future expansion and investment.
While Kellogg’s application doesn’t confirm a forthcoming release, it does suggest the firm is contemplating the potential influence of this technology on its brand management and continuous strategic plans.
About the author
Sharan Kaur Phillora’s thirst for knowledge has led her to study many different subjects, including NFTs and Blockchain technology – two emerging technologies that will change how we interact with each other in the future. When she isn’t exploring a new idea or concept, she enjoys reading literary masterpieces.
