By MUrtuza Merchant
Non-fungible tokens (NFTs) have become a popular way for big brands to embrace the digital revolution. NFTs are unique digital items that can be traded on blockchain platforms.
This article will explore the various ways in which brands are using NFTs and how they are benefiting from this new technology.
Adidas Originals, the sportswear company, released its first NFT drop in December 2021. The drop included both physical and digital goods and was a collaboration with well-known figures in the NFT community, such as the Bored Ape Yacht Club, gmoney, and the creators of Punks Comic.
In addition to the NFT release, Adidas also purchased an NFT for itself, an Indigo Herz, Bored Ape Yacht Club NFT. This collaboration allowed Adidas to tap into the NFT community and reach a new audience. By using NFTs, Adidas was able to offer its customers a unique and exclusive product that could not be found anywhere else.
Lamborghini recently announced the launch of its NFT line, which has a space theme. The line was created in collaboration with NFT PRO, a business NFT solution, and includes a 360 Lamborghini Aventador NFT collection.
This is a unique way for Lamborghini to showcase its brand and appeal to a new, digitally-savvy audience. By using NFTs, Lamborghini was able to offer its customers a chance to own a one-of-a-kind, collectible item that could be traded on the blockchain.
Coca-Cola released a set of four NFTs in July 2021 to celebrate International Friendship Day on July 30. The animated digital artworks offered multisensory experiences and unlocked surprise goodies for the first owner upon purchase. They featured holiday-themed digital collectible snow globes with falling snow and the recognizable Coke polar bears.
This was a creative way for Coca-Cola to celebrate the holiday and engage with its customers through the use of NFTs. By using NFTs, Coca-Cola was able to offer its customers a unique and interactive product that could not be found elsewhere.
RTFKT, pronounced “artifact,” is a company that offers digital goods such as sneakers in the form of NFTs. The company was established in January 2020 and is co-founded by Benoit Pagatto. Although the specifics of the sale were not made public, Pagatto stated that this was a rare opportunity to develop the RTFKT brand.
Nike, the only company in the world that shares a strong passion for community, innovation, and creativity with RTFKT, is looking to expand the brand that was created in the metaverse. This partnership allows both companies to reach new audiences and showcase their products in a unique way. By using NFTs, RTFKT and Nike were able to offer their customers exclusive, digital products that could be traded on the blockchain.
French luxury fashion house Louis Vuitton also entered the NFT market with the development of Louis The Game. The game was created to honor the 200th anniversary of Louis Vuitton’s birth on August 4, 1821, and to highlight the brand’s rich history through NFTs and in-game innovations.
The game even features a dedicated character named Vivienne who represents Louis Vuitton. This is a creative way for the brand to celebrate its milestone anniversary and engage with its customers through gaming. By using NFTs, Louis Vuitton was able to offer its customers a unique, interactive experience that combined gaming with the brand’s history and heritage.
Samsung announced in early January 2022 that it would start offering significant NFT support with its 2022 TV lineup. The platform will allow creators to “share their art with the world” and will allow potential buyers to preview an NFT before purchasing it and learn about an NFT’s history and blockchain metadata.
Samsung is also focusing on the details when it comes to viewing NFTs on its 2022 TVs. In addition, Samsung launched its “837X” virtual reality on the blockchain-based Decentraland metaverse in January 2022. This move allows Samsung to stay at the forefront of technology and offer its customers a new way to experience art and media. By using NFTs, Samsung was able to offer its customers a new and innovative way to view and interact with digital media.
Pepsi released its first-ever NFT collection, the “Pepsi Mic Drop” genesis NFT collection, in December 2021. To mark the year Pepsi was founded, the company announced its intention to produce 1,893 unique generative-style NFTs. The Pepsi Mic Drop NFTs are based on various microphone visuals and are inspired by popular Pepsi flavors, such as classic blue Pepsi, silver diet Pepsi, red Pepsi wild cherry, black Pepsi zero sugar, and even Crystal Pepsi.
The VaynerNFT consulting firm, which operates under the VaynerX holding company, collaborated on the design of the Pepsi NFT line. By using NFTs, Pepsi was able to offer its customers a unique and collectible product that could be traded on the blockchain.
McDonald’s US introduced its first NFT in November 2021 to celebrate the 40th anniversary of the McRib. The fast food chain released a limited run of 10 McRib NFTs in the US to mark the occasion. McDonald’s launched its first-ever NFT promotion to mark the return of the limited-time menu item and offer its customers a chance to own a unique, collectible item.
By using NFTs, McDonald’s was able to engage with its customers and offer them a one-of-a-kind product that could not be found elsewhere.
About the author
Murtuza Merchant is a senior journalist and an avid fan of blockchain and cryptocurrencies