Nike becomes the world’s highest-earning brand with a record $185 Million in NFT sales

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August 26, 2022

By Sharan Kaur Phillora

The American sports brand Nike becomes the world’s highest-earning brand from sales of non-fungible tokens (NFTs) with revenue of a whopping $185.32 million. Nike’s total transactions are over 67,000.

Here’s what we know:

The data from Dune Analytics revealed that the brand’s total revenue is seven times higher than Dolce & Gabbana, which ranks second on the list.

D&G amounted to 9,000 transactions, followed by Tiffany, which earned a revenue of $12.62 million with merely 74 transactions. While the luxury fashion house Gucci earned a revenue of $11.56m for 4,000 transactions. Adidas rounded out fifth place with $10 million in total revenue but the second most amount of transactions at over 51,000.

Nike introduced its first collection of virtual sneakers, Cryptokicks, in April of this year. The collection included 20,000 NFTs, one of which was designed by Takashi Murakami. The item was purchased for a staggering $134,000.

Non-Fungible.com data indicate that NFT sales have decreased over the past 12 months, with the exception of a single increase on May 1 of this year. Nike’s success comes despite this trend.

On August 27 of last year, the number of daily sales reached a peak of nearly 210,000, while daily sales reached a peak of about $430 million two days later.

Below is a breakdown of NIKE NFT sales.

  • Transactions: 67,251
  • Secondary Volume: $1.29 billion
  • Primary Sales Revenue: $93.18 million
  • Total Royalties: $92.16 million
  • Total NFT Revenue: $185.26 million

About the author

Sharan Kaur Phillora’s thirst for knowledge has led her to study many different subjects, including NFTs and Blockchain technology – two emerging technologies that will change how we interact with each other in the future. When she isn’t exploring a new idea or concept, she enjoys reading literary masterpieces.

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