Snapchat to let artists show off their NFTs as AR filters

July 20, 2022

By Sharan Kaur Philora

Snapchat just joined a slew of tech companies that are trying to get in on the NFT trend, adding their own twist on the digital art pieces. Snap is reportedly testing out ways for creators to display their NFTs as filters on the social media platform as a way to showcase their work to admiring fans.

Here’s what we know:

The feature is currently being prepared and may be rolled out as soon as August. As part of the new feature, artists will be able to transform their non-fungible tokens into augmented reality filters on Snapchat that can be overlaid on real world backdrops.

The company is planning on testing this feature out with a handful of creators at first before officially implementing it. Snapchat will not be charging creators to use this feature, instead, the platform is hoping to establish partnership deals with third parties that would help the creators monetize off of displaying their NFTs on Snap.

Snapchat recently launched its premium version called Snapchat Plus with a couple of new features like marking specific friends as your ‘BFF.’ It’s not clear yet whether the NFT feature will be part of the premium version, or just regular Snapchat.

For $3.99 a month, the subscription, called Snapchat+ will offer a unique experience to “some of the most passionate members of our community,” the company said in a statement on Wednesday. The company didn’t offer other details about the plan.

Snaps says the feature will help creators on the platform build their community as well.

About the author

Sharan Kaur Phillora’s thirst for knowledge has led her to study many different subjects, including NFTs and Blockchain technology – two emerging technologies that will change how we interact with each other in the future. When she isn’t exploring a new idea or concept, she enjoys reading literary masterpieces.