August 05, 2022
By Murtuza Merchant
In a bid to accelerate FC Barcelona’s blockchain, NFT and digital assets and Web3 strategies blockchain-powered fan engagement and rewards platform Socios.com owner and technology provider Chiliz announced a $100 million investment in the club.
Per the partnership, Socios.com owner and technology provider Chiliz invest $100 million in Barça Studios to acquire a 24.5% stake in the club’s digital content creation and distribution hub.
Barça Studios leads FC Barcelona’s digital strategy
In order to deliver projects that engage, reward, and forge relationships with its worldwide following, FC Barcelona’s digital strategy is being led by Barça Studios, which also oversees the Club’s construction of NFTs and metaverse projects.
The partnership seeks to improve the club’s capacity to provide fans with valuable digital goods and create new, long-term sustainable revenue sources.
With the launch of a $BAR fan token on Socios.com in February 2020, the club had first entered into a partnership with the blockchain based platform. Since then, $BAR fan tokens worth over $39 million have been sold.
Through these digital resources, fans have access to a thriving community where they can interact and earn incentives like VIP tickets, souvenirs, and exclusive opportunities like the chance to play on the Camp Nou field.
Partnership will deliver long-term revenue streams
Alexandre Dreyfus, CEO of Socios.com and Chiliz, said that Barça Studios can now leverage its technology, expertise, and global scale to help roll out the club’s Web3 content strategy and deliver new long term revenue streams that will benefit the club for seasons to come.
“Moreover, the application of blockchain technology can take the fan experience far beyond an app based engagement and reward structure and deliver utility and connectivity across the metaverse, providing a way to connect a limitless number of web3 projects,” he said.
About the author
Murtuza Merchant is a senior journalist and an avid follower of blockchain and cryptocurrencies.