February 2, 2023
By Anjali Kochhar
French startup Sorare has signed a four-year licensing partnership with the Premier League.
Sorare is a fantasy sports gaming experience based on NFTs or non-fungible tokens. In particular, Sorare has partnered with many football leagues so that it can create trading cards representing football players.
Each card is registered as a unique token on the Ethereum blockchain. Sorare players can buy and sell cards from other players.
They can then put together a line-up of five players and earn points based on real-life performances. Sorare frequently issues new cards on the platforms that users can buy to add to their personal collections — that’s how the company generates revenue.
With today’s new partnership with the Premier League, Sorare users will find all 20 clubs on the platform. There will also be league-specific competitions.
“The Premier League is a truly global competition and has been the home to so many iconic moments and players over the last 30 years. As football fans ourselves, this partnership is something we’ve dreamt of since we founded the business,” Sorare co-founder and CEO Nicolas Julia said in a statement.
“It’s a major milestone for us as we pursue our goal to build a compelling global sports community for fans and we’re extremely proud to have now partnered with three of the biggest sports leagues in the world: the Premier League, NBA and MLB. We’re incredibly excited and can’t wait to see fans play with Premier League cards in our tournaments.”
As for sports fans who don’t particularly enjoy football, Sorare also teamed up with the NBA and MLB over the past few months.
About the author
Anjali Kochhar covers cryptocurrency stories in India as well as globally. Having been in the field of media and journalism for over three years now, she has developed a sharp news sense and works hard to present information that goes beyond the obvious. She is an avid reader and loves writing on a wide range of subjects.