July 25, 2022
By Anjali Kochhar
Japanese video game company Square Enix has announced its NFT (non-fungible token) project in partnership with Enjin, an NFT company that will store Square Enix’s tokens on its Efinity blockchain.
A digital collection of cards celebrating the 25th anniversary of Final Fantasy 7 will be released on the cross-chain network Efinity and available to those who purchase items from the physical collection, expected to launch in 2023.
Consumers can now pre-order a physical action figure that comes with a code redeemable for a digital NFT. There will also be physical trading cards that similarly have a digital NFT component available for pre-order later this year.
Enjin states it is a “destination for eco-conscious blockchain [users]”, that it “provides environmentally-friendly solutions for building decentralised gaming products”, and that it is “committed to carbon-neutral NFTs” (by 2030).
“This partnership marks a coming-of-age phase for digital assets and entertainment; Square Enix, an esteemed developer with iconic intellectual property, is paving the way for the industry,” Enjin executive Witek Radomski said.
The NFT collection follows an address from Square Enix president Yosuke Matsuda at the start of the year where he expressed hope that NFTs and blockchain technology would become a “major trend” in gaming.
About the author
Anjali Kochhar covers cryptocurrency stories in India as well as globally. Having been in the field of media and journalism for over three years now, she has developed a sharp news sense and works hard to present information that goes beyond the obvious. She is an avid reader and loves writing on a wide range of subjects.