This is how metaverse influencer figures are attracting youngsters

August 11, 2022

By Anjali Kochhar

After making heads turn in a festival in the metaverse, virtual singer and influencer Polar has ambitions to perform in the real world.

With 1.6 million followers on TikTok and more than over 500,000 subscribers on her YouTube channel, she draws inspiration from the avatar concerts pioneered by Swedish pop giants ABBA.

As per a Reuters report, Polar currently exists only in virtual world environments and on social media.

Her career took off in 2021 when she performed her debut single “Close To You” in the video game “Avakin Life.”

Fans were able to interact with her again last month at the game’s annual Solar Sounds Festival, which Victor Potrel, TheSoul Publishing’s Vice President of Platform Partnerships, said attracted more than 4 million visitors last year.

“I want to perform a live show in a real venue in front of my real world fans. It may not be as far away as people think,” Polar told Reuters.

Potrel said that the focus was on the huge audience in the metaverse, but her team were considering options for possible real events too.

“ABBA is doing a series of concerts where they are a hologram on stage, and we think that that’s a type possible – to also bring Polar to the real world in this way,” he said.

Figures like Polar and ABBA are attracting the interest of youngsters toward the metaverse and its world. Now people are not only driven by social media influencers but are also attracted towards influencers in the virtual world.

About the author

Anjali Kochhar covers cryptocurrency stories in India as well as globally. Having been in the field of media and journalism for over three years now, she has developed a sharp news sense and works hard to present information that goes beyond the obvious. She is an avid reader and loves writing on a wide range of subjects.

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